LESS NOISE.

MORE CLARITY.

Strategic Brand Positioning & Messaging for Long-Term Growth

Book a strategy call
Ways to work together

Buffalo, NY based. Nationally trusted.

A Perspective Shift

Most businesses don’t need more content.
They need clarity.

They don’t need another social media trend.
They need positioning that makes them unmistakable.

After 20 years in marketing—corporate, agency, and entrepreneurial—I’ve learned this:

A resilient brand isn’t loud.
It’s aligned.
It’s strategic.
It’s built to last.

That’s the work, and that’s what works.

Hi! I’m Lindsay:
a marketing brand strategist and copywriter based in Buffalo, New York.

My story

I partner with creative agencies, small businesses, and mission-driven organizations to build brands that are clear, confident, and bold.

Whether we’re refining your messaging, clarifying your positioning, or mapping out a smarter growth plan, everything starts with strategy. It’s the essential foundation for success.

Ways to Work Together

  • Senior-level copywriting and brand strategy support for agency teams.

    If you need a seamless collaborator who can plug into your process, elevate the thinking, and deliver messaging that lands — I’m your person.

    Services include:

    • Brand messaging development

    • Campaign copywriting

    • Website and long-form copy

    • White-label strategic support

    Clean collaboration. No ego. No hand-holding required.

  • Biz Strategy Power Hours are designed to clarify your direction and strengthen your foundation.

    If you’re tired of guessing, winging it, or trying to reverse-engineer someone else’s formula, we build your strategy around who you actually are.

    Offerings include:

    • Brand Positioning & Messaging Intensives

    • Biz Strategy Power Hours

    • Ongoing strategic advisory

    • The GET TF OFFLINE Guide (for building momentum beyond algorithms)

    This is infrastructure work—not surface-level marketing advice.

  • Marketing strategy, workshops, and mentorship programs for teams building meaningful work in their communities.

    From nonprofit marketing clarity to entrepreneurship-adjacent programming and corporate mentorship, I help organizations:

    • Strengthen brand messaging

    • Align internal and external communication

    • Equip leaders with strategic marketing frameworks

    • Build confidence across teams

    Grounded strategy. Real-world application.

Book a free marketing consult.

Have an upcoming copywriting, creative concepting, or strategy project?
It starts with a conversation.

Schedule Now

Why Strategy Works

I’ve worked across industries — from tourism and cultural institutions to manufacturing, community nonprofits, and entrepreneurship programs.

What connects it all?

Clear positioning.
Strong messaging.
Thoughtful execution.

Strategy doesn’t need to be flashy to be powerful.
It needs to be intentional.

A FEW BRANDS I’VE WORKED WITH

  • FamilyMade Media

  • D'Youville University

  • Independent Health

  • Niagara Falls USA

  • Momofuku Goods

  • AQUARIUM OF NIAGARA

  • Visit Buffalo Niagara

  • West Herr Automotive

  • The Foundry

  • Exchange at Beverly Gray

  • Fee Brothers

  • National Comedy Center

  • Riveter Design

  • FourthIdea

WELCOME TO REPROGRAMMING

Reprogramming with Lindsay Hyatt is a podcast to help shift perspective, consider new viewpoints, and challenge old belief systems around business, entrepreneurship, health, wellness, empowerment, and more.